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| Image from @studiovariously |
Studio Variously, a sustainable brand created by Anjali Purohit based here in Detroit, recently won the Incubate Award -- a WeWork Creator Award.
Variously creates capsule collections for fashion and the home in collaboration with global artisanal partnerships while utilizing heritage techniques in prints and weaves that are inspired by contemporary ideas.
"The purpose of the brand is to promote cross-cultural skill share, by creating a meaningful supply chain and mindful luxury for socially conscious consumers," Purohit said.
16 other organizations won WeWork Creator Awards, with a total of $1.5 million given out between them. WeWork also plans on giving out more than $20 million in other cities around the world.
The three categories of the Creator Awards includes the Incubate Award -- which is what Studio Variously won -- for specific ideas or projects that need funding, the Launch Award for young businesses and organizations that need help getting off the ground, and the Scale Award for more established operations that need help getting to the next level.
"Being a start up, this participation and award brings creative and commercial validation to the brand Variously and its purpose of working in partnership with artisanal communities globally, keeping Detroit as the base and design fore front," Purohit said. "It gives a chance to present the product, and promote the sustainability, cultural and contemporary connect behind it at a local and global scale that WeWork also supports and promotes as a company and community."
Purohit hopes to grow Variously's community of global artisan partnerships, while also working with the local artists, retailers, designers and makers in Detroit.
By Alex Donlin
