On The Town: The Utmost Group to Speak at The Runway's Fashion 411 Speaker Series

Image from The Runway

The Fashion 411 Speaker Series at The Runway continues this month with insider advice to entrepreneurs and startups from 5:30 to 7 p.m. on Wednesday, July 29. Chris Grindem, Executive Director of The Utmost Group, will share insider advice along with market-tested best practices to the fash-preneurs and anyone looking to learn a little something.

The Utmost Group is a Detroit-based boutique branding, marketing and communications firm focused on serving the greater good with social enterprises. Grindem has over 30-plus years in the advertising and marketing industry, working at many different advertising agencies, including Doner, JWT Detroit and Leo Burnett, but the experience doesn't stop there. He can also add entrepreneur to his resume, as he helped found the Optimization Group as well as The Utmost Group.

Attendees will learn all about branding, marketing, digital media and communications. The Fashion 411 Speaker Series is designed to teach success, so Grindem's successes AND failures will be talked about because, sometimes, the best way to learn is through another person's failure. As the great Henry Ford once said, "The only real mistake is the one from which we learn nothing."

Tickets for the event are $15, and can be purchased on Eventbrite. The Runway is located at 300 S Washington Sq., Suite 100, in Lansing.