Oh, Shop It: Owner of Peacock Room to Open New Store in Fisher Building

The owner of popular Midtown clothing stores the Peacock Room and Frida will be opening a third store in August in the Fisher Building.

Photo c/o Detroit Free Press, Romain Blanquart

The name of the new store is Yama, named after Detroit architect Minoru Yamasaki, who designed the original World Trade Center. The store will feature edgy, contemporary clothing for women. You can expect lots of clean lines and asymmetrical accents.

"I had no plans of any physical expansion,'' said Rachel Lutz, the owner of the stores, in a Detroit Free Press article. "The Fisher Building approached me. How can you say no to the Fisher Building? ... It's just magnificent architecture. I really wanted to send a statement that I believe in the future of New Center and the North End."

The Peacock Room, opened in 2013, has more of a vintage appeal, while Frida, opened in 2014, is more of a bohemian edge. Lutz's stores sell clothing in sizes 00-26, making them appealing to women all over Metro Detroit.

Stay tuned for more updates on Yama.

By Alex Donlin