On The Town: Learn How to Make Your Mark at Fashion 411

Image from Deanna Swishser

The Runway started its Fashion 411 Legal Series to prepare and educate startups, not only in the fashion industry, but also in any industry; and it's back this Tuesday with attorney Deanna Swisher. Come out to The Runway from 5:30 to 7:30 p.m. on Tuesday, June 16 to learn how to make your mark and to protect your brand legally.

Deanna Swisher, attorney at Foster, Swift, will talk about protecting your brand with a trademark, when DIY is a good idea and knowing when you’ll need an attorney. This speaker series has a roundtable format that is on the casual side of things to encourage discussion and questions, so if you have any questions rolling around in your head, you’ll want to write them down before you get there.

Limited seating is available, so register at www.runwayfashion411legal.eventbrite.com.

The Runway is located at 300 S Washington Sq., Suite 100, in Lansing.

On The Town: Ribbon Cutting Ceremony at The Runway Fashion Incubator in Lansing

Yesterday was a perfect fall day for a road trip to Lansing for the ribbon cutting ceremony of The Runway Lansing, a fashion incubator and retail space located in a portion of The Knapps building, which had been the site of the iconic Knapps department store.

The major partners behind the first fashion incubator in Michigan are LEAP, City of Lansing, Lansing Economic Development Corp., Eyde Company and Downtown Lansing, INC, with consultant Jeff Henry as the driving force behind the project.

The space includes a first-floor retail area, showcasing the products from the designers of the incubator, along with other Michigan-area designers. The second floor is for the designers in residence and associate designers. The designers in residence are equipped with their own office space, and along with the associate designers, they have access to all of the industrial sewing machines, two computers, a digitizer, Gerber cutter and state-of-the-art software. Manufacturing consulting, marketing consulting and business consulting is offered to the designers in residence while the associate designers have discounted access to the consulting. Overall, the Runway Lansing is a great example of people getting together to help push Michigan’s fashion industry in a positive and exciting direction.

For more information, visit www.runwaylansing.com or if you’re in the neighborhood, stop by and shop their retail showroom in a couple of weeks when it opens! Runway Lansing is located at 300 S. Washingtown Square in Lansing.