The Social Runway was not your ordinary fashion show.
From the live music to the rooftop views of Detroit, the city’s finest came
together for a night to remember.
The night started off in the Loft of the Madison
Building. There was an open bar, hors d’ oeuvres, a live band, raffle prizes, local
vendors and networking… lots and lots of networking. This event drew in
bloggers big and small, members of Detroit’s fashion community and many more.
When the clock struck 8:45pm we made our way up to the
rooftop where we had an amazing view of the city skyline, including Comerica
Park, Ford Field and The Fox Theatre. After everyone took their selfies with
the city as their backdrop, the fashion show began.
Moosejaw was up first. This brand focuses on outdoor and
athletic wear; some with a Detroit spin. Moosejaw is located at 1275 Woodward
Ave.
Next up was Eugenia Paul. This husband and wife duo of
Eugenia and Paul places a large emphasis on quality while designing and
producing their contemporary womenswear right here in Detroit.
Eugenia Paul was followed by athleticwear company, Under
Armour. Under Armour is now open at 1201 Woodward Ave.
1701 Bespoke was up next. In the fashion industry, the
term bespoke is to men as couture is to women. With a location in Detroit and
Birmingham, 1701 Bespoke is the place to go for all of your suiting needs.
Next to walk the runway was Cynthia LaMaide. Working as
both a designer and fiber artist, LaMaide’s fabrics and garments are sure to be
one of a kind. Although she works in New York, Miami and Detroit, her design
studio is located in here Metro Detroit.
Up Next was Urban Exchange which featured street style
fashion for men with a Detroit twist.
The show’s finale was the convergence of Metro Detroit
and Canadian fashion with Designed by Beely. Located in Toronto, Beely Huang’s
designs place an emphasis on minimalism and sustainability.
By Sammy Pesick
Photographs by Courtney Rogers
