Friday, March 13, 2015

Oh, Shop It: John Varvatos Opens Its First Midwest Retail Store



The John Varvatos press preview happened last night, and it was magical. Housed in the historic brownstone on Woodward Avenue, walking up to the store was like being transported to New York City. The building is beautiful and is owned and managed by Bedrock Real Estate Services; the storefront is minimalistic, yet it made a statement, and it complimented the rest of the brownstone perfectly. 




The store’s interior design takes inspirations from Varvatos’ store on the Bowery in NYC, which was formerly CBGBs, the seminal birthplace of the American punk movement, and it rocked. It’s 4,600 square feet on two levels and it offers a full product breadth of menswear including footwear, bags, belts, eyewear, limited edition watches and men’s fragrances.




“It’s with honor, passion, and pride that I open my newest store in my home town of Detroit,” said Varvatos. “This is a dream come true. Going back to my roots, where all my influences started, brings back so many great memories. I look forward to being a small part of building the future of this great city. Get on the Detroit train. It’s going to be a magical ride…”


The grand opening of the store is today, so head downtown, do a little shopping and stop by one of your favorite Detroit restaurants for a bite to eat. Pro tip: Whright & Company is just above John Varvatos, and the smells alone will lead you upstairs for good eats and a couple of cocktails.

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