Thursday, November 19, 2015

Oh, Shop It: Styleshack Relaunch



Styleshack is so much more than a website, it’s an interactive experience that prides itself on promoting local shopping, and they make it as easy as possible since you can shop locally from the comfort of your own home. By creating a personalized Style Quiz, they can better link the customer to discover new retailers and really develop his or her unique style. Styleshack's vision is to help specialty stores get the best of local shoppers with national appeal online, and we couldn’t be more fond of that. I mean, who doesn't like shopping in their pajamas?

Well, everybody’s favorite shop-local website Styleshack just did a complete re-vamp, and we have the scoop. Not only did the Styleshack did we speak to the team about what's going on, but went through the Styleshack experience to provide you with a detailed before-and-after experience. And to entice you to do a little test drive of the brand-new site. 



When the page turns over to the relaunched Styleshack, you will immediately notice the sleekness of the redesign. High-quality photos, professional posts, and easy to navigate tabs made the website very easy to move through as well as an enjoyable experience. Once the overall website was browsed through, a profile was made and the Style Quiz was taken. DGG's team took the quiz and wasn't surprised at all with the results, which is great. Once the quiz was finished, it brings you to a page where you can shop your style. So often, consumers spend so much time browsing through items they don’t identify with and end up giving up before completing an order. This frustration was completely gone with the style quiz. 



Another perk of this website is that since all the retailers are local, you have the ability to use a reservation system to put items on hold so you can go to the store, try it on, and purchase that day - locally. The Notes and Trend section is great for anyone looking for some outfit inspiration. Bloggers provide outfit of the day inspiration, the hottest seasonal trends, and style guides. And, Styleshack is not just a fashion site, the Lifeshack section covers all topisc from health and beauty to tech and food. 

Being an online retailer can be difficult to find ways to differentiate oneself from the competition, but Styleshack did just that. By being able to shop your city, whether that is Chicago, Detroit, Denver, L.A., or New York, you can find local retailers that fit your style and zip code.


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